ARARAT new design. A contemporary shape for the legendary taste.

Posted By: marc laevens In: BLOG On: Comment: 0 Hit: 2310

We are proud to present the new design of ARARAT brandies. We have updated our packaging, making them more modern but at the same time fully reflecting the characteristics of the brandies that you know well.

 



The quality and taste of ARARAT brandies have remained unchanged. Produced according to the traditional technology, our brandies embody centuries of experience and the heritage of the craftsmen.

We have preserved the recognizable ARARAT style but intensified the differences in the packaging of young, premium and super-premium brandies. Now it is easy to understand which product is in front of you. This will make it easier to navigate the range and find your special ARARAT brandy.


The symbol of quality

 

We have preserved the symbol of quality of ARARAT brandies, the Phoenix, it is present on all the updated ARARAT packaging, confirming the invariably high quality of our brandies.

 This detail, combined with the well-known ARARAT logo with three capital «A» letters, underlines the uniqueness and the premium quality of the brand.

The unique design elements of the new packages confirm the authenticity and quality of the legendary Armenian brandy.



The bottles are marked with an embossed trademark — a Phoenix with spread wings inscribed in the capital letter "A".

 There is also an image of a phoenix on the cork. An important part of the symbol is the year of ARARAT foundation.

 On the box, the Phoenix is highlighted with gold embossing, so it blends in with other elements harmoniously.


The beauty of the details

Reveals the true spirit and authenticity of ARARAT

Ornaments and decor elements, traditional for Armenia, have been transformed on the new ARARAT bottles into unique symbols characterizing the quality and the taste of our brandies.

 

The lower part of the bottle is decorated with Mount Ararat, the symbol of the Ararat Valley, the birthplace of ARARAT brandies.

 

A suite of arches symbolizes brandy distillates of different aging years that form a unique palette of tastes in our blends.

 

Time leaves tick marks, and they form the pattern of history. And this way the years of aging gradually form the rich shades of the ARARAT bouquet.



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